Ad Image Sizes for Google, Meta & LinkedIn (2026)
The recommended image sizes for digital ads in 2026 are 1200x628 pixels (1.91:1) for landscape, 1080x1080 pixels (1:1) for square, and 1080x1350 pixels (4:5) for portrait formats optimized for mobile feeds.
This guide covers all official ad specifications for Google Display Network, Meta (Facebook & Instagram), and LinkedIn, updated for 2026.
Resize Images for All PlatformsQuick Reference by Platform
Google Display
The Google Display Network reaches over 35 million websites and apps globally. According to Google's 2026 advertising specifications, responsive display ads require two primary image formats.
1200 x 628
1200 x 1200
300 x 250
728 x 90
300 x 600
970 x 250
336 x 280
320 x 50
160 x 600
Universal Ad Sizes That Work on All Platforms
The four most important ad image sizes for 2026 are: 1200x628 (landscape), 1080x1080 (square), 1080x1350 (portrait), and 1080x1920 (stories).
These dimensions are officially supported by Google, Meta, and LinkedIn, making them the most efficient starting point for multi-platform advertising campaigns.
The 1200x628 pixel landscape format is the primary format for Google responsive display ads, Meta link ads, and LinkedIn sponsored content.
The 1080x1080 pixel square format is recommended by Meta for Instagram and Facebook feed posts and carousels.
The 1080x1350 pixel portrait format is recommended by Meta for mobile feed ads. It takes up more screen space than square, increasing engagement.
The 1080x1920 pixel vertical format is required for Instagram Stories, Facebook Stories, and Instagram Reels.
Best Practices for Ad Images in 2026
Based on official platform guidelines from Google, Meta, and LinkedIn.
Design for Mobile First
Over 80% of social media usage occurs on mobile devices. Design your ad creatives for small screens first, ensuring key elements remain visible at reduced sizes.
Minimize Text Overlay
Meta's advertising system may reduce delivery for images with excessive text. Google recommends minimal text overlay for display ads. Keep text under 20% of the image area for optimal performance.
Use High-Resolution Images
All major platforms recommend uploading images at their maximum supported resolution. Low-quality images result in poor ad performance and reduced click-through rates.
Test Multiple Aspect Ratios
According to Meta's 2026 advertising best practices, campaigns using multiple aspect ratios (1:1, 4:5, and 9:16) see up to 30% better reach than single-format campaigns.
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